How Google’s Latest Algorithm Update Impacts Your SEO Strategy

Is your business prepared for the shift? Here’s what you need to know.

If your website traffic has recently fluctuated—either a drop or a sudden spike—it may be the result of Google’s latest core algorithm update. And if you rely on digital visibility to generate leads or sales, this is not something to ignore.

At Intranest, we help businesses across India navigate changes like this with a proactive SEO approach. Let’s break down what this update means for your SEO strategy, and how you can stay ahead in 2025.

What’s in the Latest Google Algorithm Update?

Every year, Google makes thousands of changes to its search algorithm. But some updates, like the March 2025 Core Update, are more impactful than others.

This recent update puts more weight on:

Eliminating low-quality and auto-generated content
Boosting content with first-hand experience and expert insight
Strengthening signals related to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Improving how Google interprets local search intent, especially for city-based businesses

How This Update Affects Your Business Website

1. Thin or Generic Content Will Fall Behind

If your website includes generic content filled with keywords but lacking value, Google may demote your rankings. The new algorithm favors:

In-depth content with real examples
Articles that reflect actual experience and insights
Fresh updates with relevance to specific audiences or locations

At Intranest, we help brands rewrite their service pages and blogs to ensure originality and depth—whether you’re targeting Kolkata, Pune, Siliguri, or beyond.

2. AI-Generated Content Needs Human Supervision

Google can now better detect AI-written content that lacks originality or human oversight. While AI tools are useful, overreliance on them can harm your visibility.

We recommend:

Editing AI-generated drafts with real examples
Avoiding repetitive or templated text
Prioritizing content that serves a clear purpose

Our team blends AI with creativity, producing human-first content that ranks and resonates.

3. Local SEO Is More Crucial Than Ever

If your business serves a specific area—like a web development company in Malda or a digital agency in Kolkata—this update will impact your local search visibility.

Now, Google is prioritizing:

Locally optimized pages
Verified business listings
Hyperlocal content written for people in your target area

Intranest specializes in local SEO, creating geo-targeted landing pages and content that gets you noticed in your service zones.

4. E-E-A-T Factors Are Now Core to Ranking

Google is placing more trust in websites that demonstrate:

Author bios with credentials
Customer reviews and testimonials
Real-world case studies
Clear business information and transparency

We integrate E-E-A-T strategies into your website content and blog structure to improve your credibility and trustworthiness.

5. User Experience Matters More Than Ever

Aside from content, Google evaluates how people interact with your site. If your website is slow, hard to navigate, or not mobile-friendly, it can cost you rankings.

Key focus areas include:

Page speed and responsiveness
Mobile-first design
Easy-to-read layouts with good structure
Clear calls-to-action and simple navigation

Our UI/UX and web development team works closely with SEO experts to build websites that are not just beautiful, but optimized for Google’s latest ranking factors.

What Should You Do Now?

Here’s how to stay ahead:

Conduct a comprehensive SEO audit
Update or remove outdated, thin, or duplicate content
Add local relevance and location-based landing pages
Highlight first-hand experience through blogs, case studies, and visuals
Improve website speed, mobile usability, and core web vitals

In short: shift your SEO strategy from keyword stuffing to audience-first content and user trust.

How Intranest Helps You Grow

At Intranest, we do more than just monitor Google updates. We align your digital assets—website, content, SEO, and UX—to match the latest standards and drive real business results.

We offer: