Struggling with Leads? Here’s How SEO + PPC Can Change the Game

If you’re putting out great content, posting on social media, maybe even boosting some posts—but still not seeing quality leads come through—it’s time to stop and reassess. The problem isn’t your business. It’s your strategy.

At Intranest, we work with service businesses, startups, and local brands across India, and this is something we see all the time. You’re investing time and effort online, but without the right systems in place, your leads aren’t converting.

That’s where the power of SEO + PPC comes in.

Let’s break it down—no fluff, just what works.

Why SEO Alone Isn’t Enough

Search Engine Optimization (SEO) is essential. It helps you get found on Google organically. But SEO takes time—sometimes months—to show solid results. If you’re only relying on SEO, your growth will be slow and unpredictable.

That’s why many agencies talk about SEO but don’t tell you how to pair it with a short-term solution. Here’s the fix.

Enter PPC: Pay-Per-Click Ads for Instant Visibility

PPC (like Google Ads) gets you to the top of search results instantly. You can target people actively searching for your service in specific locations. For example:

“Best website developer in Siliguri”
“Custom app development company in Kolkata”
“Digital marketing agency for real estate India”

With well-optimized PPC campaigns, you start generating leads within days, not months.

But—and this is key—PPC without SEO is expensive long-term.

The Winning Formula: SEO + PPC Together

Here’s how we do it at Intranest:

1. Use PPC for Immediate Results

We run search ads targeting high-intent keywords like:

“Hire web developer in Malda”
“Mobile app developer for retail business”
“SEO agency near me”

These ads drive qualified traffic right now while we work on your organic strategy in the background.

2. Use SEO to Build Authority Long-Term

We simultaneously optimize your website and content to improve organic rankings. That includes:

Writing city-specific landing pages (e.g., “Website Development Company in Kolkata”)
Optimizing meta tags, content structure, internal linking
Creating blog content around trending, high-search queries

3. Retarget Interested Visitors

Most people don’t convert on the first visit. We set up retargeting ads that follow your visitors across the web (YouTube, Instagram, Display Ads) until they’re ready to take action.

This system reduces drop-offs and boosts conversions from warm traffic.

Common Mistake: Treating SEO and PPC as Separate

Most businesses (and sadly, many agencies) treat SEO and PPC as two separate departments. That’s a big mistake. These two should talk to each other—share keyword data, inform landing page design, and work toward the same goal: converting traffic into leads.

At Intranest, our teams work together to craft a single growth strategy—not siloed campaigns.

Final Thoughts: If You’re Struggling with Leads, Stop Waiting

Whether you’re a startup in Bangalore, a service brand in Siliguri, or an agency in Delhi, the game has changed. Relying on just SEO or just social media won’t cut it anymore.

You need a system that brings leads consistently—and that’s what SEO + PPC does.

Let’s build that system for you.