What Most Marketing Agencies Won’t Tell You About Social Media

Social media marketing has become a non-negotiable part of doing business. Whether you’re a startup in Kolkata or a local brand in Siliguri, you’ve probably been told that you need to “post consistently,” “boost your content,” or “hop on trends.”

But here’s the truth—there’s a lot agencies won’t tell you about how social media actually works.

At Intranest, we’ve managed social media for clients across different industries and cities. And after working in this space for years, we know what goes on behind the curtain.

Here’s what most marketing agencies won’t tell you—but you absolutely need to know before you invest your time or money.

1. Virality Isn’t a Strategy

You’ve seen it before: a brand posts something that goes viral and gets tons of engagement. But what you don’t see is the 100+ posts that didn’t.

Most agencies chase virality because it looks impressive in reports. But viral content doesn’t always bring real business value. If you’re not getting leads, website clicks, or meaningful engagement from your ideal audience, it’s just noise.

We believe in building consistent visibility—not chasing the algorithm.

2. Organic Reach is Declining—But That’s Not a Bad Thing

Yes, platforms like Instagram and Facebook are reducing organic reach. But most agencies will still push for daily organic posts, knowing full well that only a small percentage of your audience will even see them.

Instead, we combine smart content with strategic ad spends. With even ₹1,000–₹2,000/month, you can target your ideal customer in specific Indian cities like Malda, Durgapur, or Asansol, and see better returns than posting daily without a plan.

3. Engagement Metrics Can Be Misleading

Likes and comments are great, but are they coming from people who will actually buy from you? Many agencies will show high engagement numbers but won’t tie them back to business goals.

At Intranest, we focus on:

Website traffic from social
Click-through rate on offers
Lead generation from Instagram/Meta ads
Brand recall and retargeting

If your engagement isn’t converting, it’s just a vanity number.

4. Not All Content Works on Every Platform

A reel that performs well on Instagram may flop on LinkedIn. A carousel post on Facebook might not suit a younger audience on Threads or Snapchat. Yet many agencies use a one-size-fits-all approach and blast the same content everywhere.

We craft platform-specific strategies, adapting content for different formats, tones, and user behavior.

5. You Don’t Have to Be Everywhere

You don’t need to be on 7 platforms. You just need to show up with purpose on the 2–3 channels that actually align with your audience.

For example:

B2B? Focus on LinkedIn and YouTube.
Local café or fashion brand? Instagram and Facebook will serve you better.
Targeting Tier 2 Indian cities? Facebook groups and regional influencers can be a goldmine.

At Intranest, we build lean strategies that focus on ROI—not overwhelm.

6. Without a Sales Funnel, Social Media Doesn’t Work

This one’s big. Most agencies focus just on content creation. But what happens after someone follows you or likes your post? Nothing—unless you have a plan.

We design complete funnels: